Identity / Packaging design
Barkables
THE CLIENT

Barkables is a subscription box service which provides healthy treats for dogs delivered every month. Their mission is to dramatically improve health and well-being of dogs through usage of legal non-synthetic oils, extracted from the best quality hemp plants available today.
THE TASK

To develop a cute brand mascot and naturally implement it into the brand identity and packaging.
THE SOLUTION

The brand was based on the boundless love to pets by their owners. We found that this is the essence that should form the foundation of brand communication. The dog face in the shape of a heart has been established as a logo, and it is also can be a funny character that appears on the brand items.
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