Coffee to Go is a quick-service coffee shop
based in Chelyabinsk, Russia. The brand has
a very specific naming, which is actually the description of the service, and not the unique name. So our task was to create the catchy and unique look for the brand to make it stand out
on the market and to find its own face. It was also important to focus on the quick-service aspect
of the place. And we came up with the funny characters riding the tandem bicycle and drinking coffee on the way. Even though the basic customers of the coffee shop are students and young people aged from 16 to 25, we would like to tell that we’re open for everybody. So the characters are very different, but they are united by their love for coffee on the go.
We also used simple funny pattern to cover
the large surfaces and unique bold lettering
as the branding elements.