Jacote Kids & Gifts is a children fashion knit house based in Russia. The brand is positioning on low-premium segment and produces clothes, accessories, toys and gift sets for kids.
The basic phylosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the sence
of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.
Our task was to create the visual identity system and the concept for the packaging set.