Identity / Packaging design / Illustration
Mama Mafia
THE CLIENT

Mama Mafia is a delivery service that specializes in Italian and Japanese cuisines.
THE TASK

To develop branding and packaging design using characters and patterns that should 'speak' about the two kinds of cuisine provided by the service.
THE SOLUTION

The combination of two thematic patterns for Japanese and Italian cuisines is a basis of this identity. We created bold and catchy characters, placed them in hot & risky situations, and scattered them onto the branding items. Hazardous Yakuza, charismatic mobsters and Mama Mafia as 'Don Corleone' — a great mix for a unique branding.
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